Rare Move: Ferrari to Sell Less to Boost Exclusivity

A rare move ! Certainly not the kind one would expect from an Automobile company.Its the mighty Ferrari. They have decided to sell fewer cars to maintain exclusivity. 

In a recent statement Ferrari said that it will limit sales of its high-performance street cars this year to below 7,000 units to protect the brand's aura of exclusivity.

Chairman Luca Montezemolo says that means sales will decline overall by "more than 1 or 2 per cent" from last year's sales of 7,318 cars. Sales in the first four months have risen 4 percent over last year.

 
Montezemolo told reporters today that "the exclusivity of Ferrari is fundamental for the value of our products. We made the decision to make fewer cars because otherwise we risk injecting too many cars on the market."

Montezemolo said Ferrari's engine business, which supplies motors to Maserati," will help keep revenues on track. The brands are owned by Fiat SpA.